TW 2.jpg

Catherine In Copy

Writer   Editor   Content Creator   Marketing Specialist

As a professional writer, I have written, ghostwritten, edited, and proofread copy for a variety of different sectors and clients.

I regularly work on:

 

 

 

Having worked in marketing and communications, I have also designed assets for campaigns that I have personally executed and analysed.

Take a look at the companies I have worked with.

Blogs    Web Copy    Press Releases    News Articles    White Papers    Opinion Editorials    Interviews    Bios    Synopses    Ad Copy 

BG2.jpeg
Finesse.png

I am currently working as a contractor for public relations and communications company Finesse Group.

I write, edit, and proofread copy for Finesse's extensive client base, including blogs, press releases, web text, op-eds and narrative interviews. I am also a writing coach at the
Finesse Writers' Club.

Finesse's clients range from high-end business publications, to world-famous hotel chains and industry-leading beauty brands.

I worked for this online vehicle insurer to assist them with the launch of a new insurance product. I reviewed their external comms and created a suite of strategic messages to be used by their recruitment and marketing departments. I also worked closely with key stakeholders to create new product launch announcements, blogs and employer branding content.

Inshur.png
BG2.jpeg
HoB-removebg-preview.png

As this grant-giving charity’s only marketing professional, I managed its promotion and enhanced its public profile. I worked closely with local media outlets and gave radio interviews, wrote news articles and case studies, and managed its website and social media strategy.

I designed all the assets used by the charity (including logos, infographics and videos) and created e-newsletters, data-driven research reports, and its annual report.

By the time I left the charity, I had tripled its LinkedIn following and significantly grown engagement across all of its social channels.

While working for this SaaS start-up I created the company’s tone of voice and editorial guidelines for content from scratch. I ran the company blog and wrote and edited content that ranged from technical blogs and culture articles, to job descriptions and ad copy.

I proofread company communications, ghostwrote for the company cofounders and other company experts, and managed the creation of design content for the website and promotional material.

Paddle-removebg-preview.png