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ALISONS CELEBRANT SERVICES
Full Website Re-Write
"My web site had not been updated for 15 years! So when I met Catherine I asked if she could review it and give me some ideas. Following interviews and many chats Catherine helped me shape the strategic direction of my business, which I hadn't previously thought of. She helped me focus on a step by step guide for my clients to use, and for me to set up a clear process.
The copywriting of the words on the pages is beautifully written and reflects everything we discussed. Catherine has taken my values and goals and integrated them into all facets of the site. My friends comment on how it is so "me", and that it is so professionally written, and yet encompasses the caring aspect of the business. Thank you Catherine and I recommend your work to all my contacts."
Alison Hearn
Alisons Celebrant Services
The Client
Alison Hearn is a dedicated celebrant with a background in nursing, aged care advocacy, and the disability sector. She brings warmth, professionalism, and deep empathy to every ceremony she leads. Alison specialises in weddings, funerals, vow renewals, naming ceremonies, and pet ceremonies, ensuring each service reflects the unique wishes and values of those she serves. Her approach is highly personalised, working closely with clients to create ceremonies that are meaningful, heartfelt, and free of surprises - allowing them to feel confident and present in the moment.
The Challenge
Alison’s website had not been updated in 15 years and no longer reflected her experience, values, or the structured, supportive approach she brings to her ceremonies. She needed a website that not only modernised her online presence but also clearly communicated her process, reassured clients during emotional times, and aligned with her warm yet professional tone. Additionally, she wanted to refine the strategic direction of her business, focusing on a clear, step-by-step process for both weddings and funerals.
The Solution
Through in-depth interviews and discussions, I helped Alison clarify her strategic direction and define the key messages for her website. I structured the content to highlight her expertise, caring approach, and the seamless process she offers, ensuring prospective clients feel supported from their first interaction. The copy was written to reflect her authentic voice, integrating her values and goals into every page. The result is a website that not only looks professional but also deeply resonates with her clients, making them feel heard, understood, and confident in choosing her as their celebrant.
