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OMEGA-HERO
Web Page - SPEC
The Client
This is a spec piece of work created for OMEGA-Hero who have just launched their new Omega-3 Supplement.
The Challenge
OMEGA-Hero has developed this new Omega-3 Supplement with adults aged between 50 and 80 in mind. They have grown children and are likely to have young grandchildren. They were previously fit and healthy but have been struggling with their mobility and experiencing stiff, aching joints. Their doctors have recommended Omega-3 oil to help manage the symptoms, but they’ve never taken a supplement before and are skeptical about its effectiveness. They have been searching online for the benefits of Omega-3, therefore OMEGA-Hero requires a product page to target this demographic and convert them to customers. They will find the page after seeing a retargeting ad for OMEGA-Hero Omega-3 Supplements.
The Solution
It was evident that the way into the hearts and minds of this target audience was through their love for their grandchildren. This webpage needed to speak to that in a reassuring, hopeful, positive, and down-to-earth tone. They needed to be reassured that OMEGA-Hero Omega-3 Supplements were safe, well-researched and that it was going to work for them.
