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PRIME POLLINATION
Full Website Copywriting
"We reached out to Catherine to help us with our business, and she exceeded our expectations. Her professionalism, thorough approach, and exceptional ideas stood out from the start. Catherine brought a wealth of knowledge about brand storytelling and truly understood our goals. She not only delivered a clear roadmap but also identified additional opportunities to create value in our business. Working with her has been an absolute pleasure. Thank you, Catherine!"
Kiel and Charlotte Mans
Prime Pollination
The Client
Kiel and Charlotte Mans specialise in wet pollen application for kiwifruit orchards. As kiwifruit growers themselves, they have a deep understanding of the pollination process and its impact on crop yields. They approached me to create clear, benefit-driven copy for their new business, Prime Pollination, emphasising their unique technology and process.
The Challenge
Kiel and Charlotte needed to differentiate their service in a competitive market. Their unique selling point is the advanced technology they use, which maximises the effectiveness of every grain of pollen, ensuring a higher rate of successful pollination. The challenge was to convey this technical process in a way that was easy for growers to understand, while focusing on the return on investment (ROI) growers could expect by using wet pollen application.
The Solution
I wrote compelling, benefit-focused copy that highlighted their expertise as both kiwifruit growers and pollen application specialists. The copy emphasised their use of innovative technology, the precision of their process, and the significant benefits to growers, such as improved crop yields and higher profitability. By positioning the client as both knowledgeable and relatable, I ensured that the value of their service was clear, helping potential customers understand the tangible ROI of investing in their unique approach to pollination.
