%20(1).png)
REESTYLE
Marketing Strategy, Email Marketing & Social Media Ads
“I have just started working with Catherine and Oh My Goodness!! This lady has blown me away with the in-depth information in my marketing strategy and made me think outside the square. I highly recommend jumping in and securing your spot!”
Maree Cooper
ReeStyle
The Client
ReeStyle is a stylish, locally owned fashion destination offering curated clothing, accessories, and expert styling advice. ReeStyle caters to fashion-conscious shoppers looking for high-quality, versatile pieces that fit their lifestyles - from holiday celebrations to casual summer outings, or everyday wear.
The Challenge
Maree, the owner of ReeStyle, needed a strategic marketing approach to maximise holiday sales while enhancing her brand’s visibility and customer engagement. With Christmas fast approaching, she wanted to drive in-store and online sales through targeted email marketing and social media advertising. The challenge was twofold:
-
Encourage early shopping while catering to last-minute buyers.
-
Showcase ReeStyle’s unique value - personal styling services, locally curated fashion, and stress-free shopping - to differentiate from larger retailers and crowded malls.
The Solution
To address these challenges, I developed a comprehensive marketing strategy and a series of conversion-focused email campaigns and social media ads. The solution included:
-
Strategic EDM Series – A high-impact email marketing campaign designed to guide customers through the holiday shopping journey, from early-bird deals to last-minute gift solutions and festive outfit inspiration. Each email was written to highlight the benefits of shopping at ReeStyle, creating urgency and emotional connection.
-
Targeted Social Media Ads – Engaging, benefit-driven ads optimised for Facebook and Instagram, promoting gift ideas, in-store exclusives, and styling services. These ads spoke directly to ReeStyle’s core audience, addressing their holiday shopping pain points and positioning the boutique as their go-to solution.
-
Compelling Brand Messaging – Every touchpoint, from subject lines to ad copy, was designed to reflect ReeStyle’s approachable, stylish, and customer-first brand tone, ensuring a consistent and engaging experience.
By aligning the strategy with Maree’s business goals and her customers’ needs, this campaign raised ReeStyle’s visibility, drove engagement, and ultimately, increased sales during the busiest shopping season of the year.
